What I Do

I’ve always believed design isn’t just what you see - it’s what you feel.

I am an Art Director with 8 years of experience turning ideas into meaningful brand experiences. From EdTech and FMCG to hospitality and entertainment, I’ve worked with brands like HP, Nissan, Dabur, Hamilton Beach Professional, and Pee Safe. Whether it's launching a campaign, shaping a brand identity, or designing an art installation.

​

I have led creative teams, collaborated with product designers, UI experts, and marketing professionals, and thrived in spaces where strategy meets creativity.  Some of my favourite projects have been designing art installations for hospitality spaces, where I got to bring big ideas to life and still obsess over the tiny details.

​

At the core of it, I’m a problem-solver. I like asking, what’s the feeling we’re trying to create here? Then figuring out how design can bring that to life.

​

And if you’re wondering where it all started—well, when I was 7, my grandma handed me her old sarees and said, “Beta, make magic” So I did. Superhero capes, pirate flags, and a tent for my cat (she hated it). That moment stuck with me.